Reddico – our client’s digital marketing success story

Reddico Ltd

Established in 2012, Reddico Ltd is a Kent-based award-winning marketing agency providing industry-leading digital marketing services to businesses across a range of different sectors throughout the UK. Since its inception, the company has grown with impressive rapidity, and this achievement has just been recognised by securing 309^th place on the Financial Times’ annual list of the top 1000 fastest growing companies in Europe. We’re delighted with our client’s success; we spoke to Luke Redding to find out more about this meteoric rise.

Can you tell us more about Reddico Ltd and the service you offer?

The company was set up with a focus on data and technology. Our goal is to apply this ethos to the fast-paced and complex world of digital, and our objective is to provide our clients with the highest quality technical and creative digital marketing available in the marketplace.

We’re a service-led business, focussing predominantly on search marketing – which covers both SEO (search engine optimisation) and PPC (pay per click). Our main goal is to help our clients to improve visibility on search engines, increase conversion rates and, ultimately, boost bottom lines. We help businesses grow by driving targeted traffic from search engines to clients’ sites. We work with some of the UK’s best known brands and FTSE 100 companies, with everything so far coming from referrals. It’s amazing how much we’ve grown without focussing on our own marketing efforts to date. 

What makes Reddico Ltd stand out from its competitors?

We’re not box tickers. Many brands come to us, having worked with some of the biggest agencies in the UK, and are taken aback by our approach to tailoring campaigns to suit them and their websites. We have some of the brightest search brains in the industry working at Reddico, and we really stand out when it comes to both our recommendations and our results.  

We’re also focussed on creating a team that’s self-regulated and whose members are responsible for managing their own time. We don’t stick to traditional business rules and we let team members choose their own hours, work from home whenever they like, and enjoy uncapped annual leave. It sounds bizarre, but it helps to create a culture of trust and freedom where everyone on the team loves what they do and remains results driven.

NPS, or Net Promoter Score, is a globally-used management tool which gauges the loyalty of a business’s customer relationships. Our NPS is at a world-class level, which shows our approach is working. 

What are you hoping to achieve in the future?

Expansion is our short-term goal, with a long term target of being a £5m company by 2021.

We’ve sought a new office space in Brighton (the marketing hub of the UK) and are planning to grow that office quickly to help provide a platform to elevate us to the next level. There are exciting times ahead, and we can’t wait to see what the future holds.

Which accountancy requirements does Perrys handle for you, and why do you like working with them?

We’ve been with Perrys for nearly three years now; they look after our end of year financial accounting. We see them as an extension of our in-house team as they are always at the end of the phone to provide advice, guidance and support at those critical times of the year. It’s their honest and open advice that sets them apart from previous accounting firms. 

To find out more about Reddico, visit www.reddico.co.uk or give them a call on 01892 320800.

Find out more about how Perrys can help your business achieve its goals; contact us today.